Privacy policy
How we collect, use, and protect your information when you shop tires with Avocars.
handshakeOur promise to Canadians
As a company operating in Canada, Avocars builds connections with drivers across communities. Shopping online involves an exchange of data between you and us — and we handle that data with care so your experience stays secure and useful.
To preserve that trust, Avocars commits to:
- check_circleBeing transparent about what we collect and why
- check_circleProtecting personal information you share with us
- check_circleEnabling secure navigation on avocars.ca (including HTTPS)
We protect personal information in line with applicable Canadian privacy law (including PIPEDA) using measures such as access controls and encrypted transport for sensitive communications.
“In other words: we want to know what interests you — better tire fitment and deals — not pry into who you are.”
Third-party platforms: When you interact with Avocars on social media or similar services, their policies apply. Limited information from those platforms may help us answer questions or understand audience trends if you choose to engage there.
databaseYour data and your privacy
Visiting our site generates technical data needed to deliver pages — much like a postal address is needed to deliver a package. Without a destination, content cannot reach your device.
What data do we collect?
Your actions (analytical)
- Pages you visit (shop, product, shipping, account)
- Clicks, filters, searches, and cart interactions
- Content and product details you view
Your context (analytical)
- Approximate location derived from IP address
- Device type and browser
- IP address and cookie identifiers
- Time of day of your visits
Account & checkout information
- Name, email, phone, and shipping address when you create an account or order
- Saved vehicles, wishlist, and notification preferences
- Order history needed to fulfill and support purchases
How do we use this data?
- arrow_rightOperate the storefront, cart, checkout, and account features
- arrow_rightImprove navigation and reduce friction (for example fitment filters)
- arrow_rightRecommend relevant tires, seasons, and deals
- arrow_rightMeasure performance of pages and promotions
- arrow_rightPrevent fraud and keep payments secure
- arrow_rightSend order updates and, if you opt in, marketing messages
Analytical metrics are aggregated or anonymized where practical so they cannot reasonably identify a single person.
Advertising targeting
We may use interest signals (for example winter tire interest) to show more relevant offers in audience segments — without needing to know your identity. You can limit advertising cookies in your browser or via Your Ad Choices (Canada).
Sharing with third parties
We may share data with processors who help us run analytics, payments, shipping, and fraud prevention. Transfers are expected to follow protections comparable to our own. We do not sell your personal information.
lockYour data and security
Visiting the site necessarily involves sharing technical identifiers such as an IP address. Creating an account or placing an order means sharing personal details needed to fulfill that request.
Personal information is protected in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and this policy. We use it for the purposes described when you provide it. If we need a new purpose, we will ask for consent where required.
- verified_userHTTPS encryption for communications that include personal information
- verified_userAccess limited to people and systems that need it to serve you
- verified_userMonitoring aimed at detecting unauthorized access attempts
tunePersonalization
We may use simple algorithms and saved preferences (season filters, garage vehicles, wishlist) to surface tires that fit your context. People still design the catalog and content — algorithms help with sorting, recommendations, and regional relevance, not to polarize your experience.
mailPrivacy contact
Questions, access requests, or concerns about our privacy practices can be sent to our privacy contact:
Avocars Privacy Office
Email: privacy@avocars.ca
Support: hello@avocars.ca
Hours: Monday–Friday, 9:00am–4:00pm ET